Programmatic Advertising
Programmatic Advertising
Programmatic advertising is essentially the automated buying and selling of ad space online. It uses sophisticated software and algorithms to streamline the process compared to traditional manual methods. Google’s DV360 platform is one of the popular programmatic platform and there are many such platform helps digital advertising campaigns. In today’s world to measure effectiveness of advertisements it is essential to use programmatic which works as a command centre for advertisers.
Programmatic Advertising: Key Highlights
Automation
Manage a high volume of customer conversations efficiently. Unlike the Business Account with limitations on message volume, the API is suited for large-scale communication.
Targeting
Automate repetitive tasks and personalize communication with features like chatbots and message templates. This frees up your team to focus on more complex customer interactions.
Efficiency
Integrate WhatsApp chat functionality with your CRM, helpdesk, or other business applications for a seamless workflow. This avoids the need to switch between platforms.
Types of programmatic advertising
Real-time bidding (RTB)
This is the most common type of programmatic advertising. In RTB, ad networks hold auctions for ad impressions in real time. Advertisers bid on the impressions they want to show their ads on, and the highest bidder wins.
Private marketplaces (PMPs
PMPs are invitation-only marketplaces where publishers sell their ad inventory directly to a select group of advertisers. This can be a good option for advertisers who want to reach a specific audience or who want more control over where their ads are shown.
Guaranteed programmatic deals
Guaranteed programmatic deals are agreements between advertisers and publishers to buy and sell a specific amount of ad inventory at a fixed price. This can be a good option for advertisers who want predictability in their advertising budget.