Shoppable Video is a type of Interactive Video that allows viewers to make purchases directly from the video content itself within the Interactive Video. Shoppable Videos typically include clickable hotspots and product tags overlaid on the video that allow viewers to learn more about the products featured in the video, view additional images or information, linking it directly to a shopping cart/checkout page and make purchases. Shoppable Videos can be used by businesses to showcase their products in a more engaging and interactive way, and can be especially effective for driving conversions among viewers who are interested in the products being featured. Shoppable videos can be integrated with e-commerce platforms and analytics tools, allowing businesses to track the performance of their videos and optimize their sales and marketing strategies accordingly. Shoppable Videos can also be used by influencers or persons involved in affiliate marketing to get higher engagement and conversions.