A lead is a person or a business indicating interest in a product or service. A lead can be a name, email id, company name, location, Contact details etc. Lead Generation is the process of generating leads with the intent of converting them into a customer. Many studies have proven that viewers grasp information better through videos. Interactive Video for Lead Generation is the process of creating engaging Video content and then placing hotspots at specific moments in the Video to capture viewer attention. The hotspots direct the viewer to a lead generation screen inside the Video.
Why You Should Create Interactive Videos ?
Boosts engagement
Boosts engagement Interactive video provides viewers with a unique and engaging experience that encourages active participation, leading to higher engagement rates and better retention
Drives conversions
By integrating calls-to-action and other interactive elements, interactive video can help to drive more conversions and improve the ROI of your marketing efforts
Provides valuable data
Interactive video can provide valuable data on viewer behavior and engagement, allowing marketers to optimize their strategies and drive better results
Improves brand awareness
Interactive video provides a unique opportunity to showcase your brand and tell your story in a more engaging and memorable way
Enhances user experience
Interactive video can enhance the user experience by providing a more personalized and immersive experience that allows viewers to control their own journey