Texting and Beyond

Short Message Texting is well accepted marketing utility used as a direct marketing channel that utilizes Mobile operators network to reach your target audience. Businesses use it to send promotional offers, transactional alerts, and other time-sensitive messages directly to a customer‘s mobile phone.

Powerful Utility:

• High Open Rates: Studies show that Text messages have open rates exceeding 90%, significantly higher than email marketing.
• Direct Reach: Everyone keeps their phone close by, so Short Message Service offers a high chance of reaching your audience directly.
• Sense of Urgency: Text messages are often seen as urgent, prompting recipients to take action quickly.
• Two-Way Communication: Short code SMS codes allow for basic two-way communication, enabling customers to respond with questions or requests.

Use Cases

• Promotional Offers: Send exclusive discounts, coupons, and flash sales to drive traffic and boost sales.
• Appointment Reminders: Remind customers about upcoming appointments or bookings.
• Transactional Alerts: Provide order confirmations, shipping updates, and delivery notifications.
• Two-Factor Authentication: Enhance security by sending one-time codes for login verification.
• Customer Engagement: Run contests, polls, or loyalty programs to increase customer interaction.

Hygiene Check

• Build an Opt-in List: Always obtain explicit consent from customers before adding them to your SMS marketing list.
• Listing in DLT: TRAI is the telecom authority which regulates MNOs and enterprises need to list as a registered telemarketer with any of MNOs‘ portals.
• Choose a Reliable SMS Marketing Platform: Videostori has an inbuilt SMS platform which offers features like message scheduling, audience segmentation, and performance tracking.
• Craft Compelling Messages: Keep your texts concise, informative, and include a clear call to action.
• Respect Sending Frequency: Don‘t bombard customers with texts. Aim for a strategic schedule based on your campaign goals.